Edirectdreams
edirectdreams.com
eDirect Dreams is a multi-category retailer offering apparel (t-shirts, sweatshirts, face masks, hats), jewelry (bracelets, necklaces), and toys. Positioned as a one-stop shop for gift-giving and personal passions, the store emphasizes customer satisfaction and offers free shipping on orders over $50.
Products
105
Collections
19
Pages
6
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
69/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Improve PageSpeed performance to 70+ for better conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#11417 / 16375
Faster than 30% of stores
Gifts & Hampers Ranking
#649 / 868
Top 75% in category
Category Avg Performance
59
-8 below avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1277 Gifts & Hampers stores
#703 in Gifts & Hampers
Below 55% of stores
90% below average
105 products vs 1,035 avg
Slower than 75% of Gifts & Hampers stores
PageSpeed score: 51/100
Category Benchmarks
Compared to 1277 stores in Gifts & Hampers
90% below average
avg
76% below average
avg
85% below average
avg
96% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Reviews Platform
Ryviu
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 55% by catalog size
low
Basic content (6 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Edirectdreams
Edirectdreams is a gifts & hampers ecommerce store built on Shopify and operating in IE. The store currently offers 105 products organized across 19 collections, making it comparable in size for the gifts & hampers category.
Theme and Design
Edirectdreams uses the Brooklyn theme from the Shopify Theme Store. This theme choice is used by 2% of gifts & hampers stores.
Performance Analysis
Based on Google PageSpeed Insights, Edirectdreams achieves a performance score of 51/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 86/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Edirectdreams uses Ryviu for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Gifts & Hampers category, Edirectdreams ranks #703 out of 1277 stores we track. This places them in the top 55% of gifts & hampers stores by product catalog size.
Last scanned
Feb 25, 2026
