Paperandwool
paperandwool.com
Paper and Wool offers personalized new baby gifts and nursery decorations, including custom photo soft books, footprint milestone cards, soft toys, and baby shower presents. The store focuses on keepsake-quality, personalized items designed for new parents and baby shower gifting occasions.
Products
104
Collections
34
Pages
7
Blog Posts
14
CommerceRank Score
Overall store health assessment based on 5 key factors
80/100
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 24 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Gifts & Hampers Ranking
#1 / 868
Top 0% in category
Category Avg Performance
59
+13 above avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
0.9s
Largest Contentful Paint
0.000
Cumulative Layout Shift
86ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1277 Gifts & Hampers stores
#3 in Gifts & Hampers
Top 0% of stores
90% below average
104 products vs 1,035 avg
Faster than 100% of Gifts & Hampers stores
PageSpeed score: 72/100
Category Benchmarks
Compared to 1277 stores in Gifts & Hampers
90% below average
avg
57% below average
avg
82% below average
avg
74% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
low
Basic content (7 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Gifts & Hampers Stores
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About Paperandwool
Paperandwool is a gifts & hampers ecommerce store built on shopify and operating in ES. The store currently offers 104 products organized across 34 collections, making it comparable in size for the gifts & hampers category.
Theme and Design
Paperandwool uses the Craft theme from the Shopify Theme Store. This theme choice is used by 4% of gifts & hampers stores.
Performance Analysis
Based on Google PageSpeed Insights, Paperandwool achieves a performance score of 72/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 88/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Paperandwool uses judge.me for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Gifts & Hampers category, Paperandwool ranks #3 out of 1277 stores we track. This places them in the top 0% of gifts & hampers stores by product catalog size.
Last scanned
Feb 23, 2026
