Ellemm
ellemm.com
ELLEMM is a jewellery retailer specializing in dainty handcrafted pieces including necklaces, chains, pendants, and personalized pendant options. The brand focuses on delicate, artisanal jewelry designs with a modern aesthetic.
Products
13
Collections
5
Pages
6
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
49/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#1129 / 16375
Faster than 93% of stores
Jewellery & Watches Ranking
#39 / 758
Top 5% in category
Category Avg Performance
57
+21 above avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#940 in Jewellery & Watches
Below 87% of stores
98% below average
13 products vs 802 avg
Faster than 95% of Jewellery & Watches stores
PageSpeed score: 78/100
No BNPL options
64% of Jewellery & Watches stores offer PayPal
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
98% below average
avg
93% below average
avg
79% below average
avg
93% below average
avg
Category Intelligence
How Ellemm compares to other jewellery & watches stores
8%
of Jewellery & Watches stores use this theme
Insights
- 64% of Jewellery & Watches stores offer PayPal
Theme & Design
Tech Stack
Platform
Shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Smaller catalog (bottom 25%)
Top 87% by catalog size
low
Basic content (6 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Jewellery & Watches Stores
Other jewellery & watches stores with similar size
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About Ellemm
Ellemm is a jewellery & watches ecommerce store built on Shopify and operating in AU. The store currently offers 13 products organized across 5 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
Ellemm uses the Debut theme from the Shopify Theme Store. This theme choice is used by 8% of jewellery & watches stores.
Performance Analysis
Based on Google PageSpeed Insights, Ellemm achieves a performance score of 78/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 100/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Ellemm has not implemented a third-party review platform. Compared to other jewellery & watches stores, 64% of jewellery & watches stores offer paypal
Competitive Positioning
Within the Jewellery & Watches category, Ellemm ranks #940 out of 1082 stores we track. This places them in the top 87% of jewellery & watches stores by product catalog size.
Last scanned
Feb 25, 2026
