Emersonhairandbeauty
emersonhairandbeauty.com
Emerson is a specialized curly hair care retailer serving the Middle East, offering premium curl-specific products including shampoos, conditioners, styling gels, curl creams, and hair oils. Positioned as the region's first curl lifestyle destination, the store combines clean beauty principles with high-performance curl care, featuring 25+ brands with monthly new arrivals and serving customers across the UAE, Saudi Arabia, Qatar, and the broader GCC region.
Performance Needs Attention
This store scores 33/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
246
Collections
85
Pages
21
Blog Posts
61
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 23 points below Beauty & Cosmetics category average (56)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#15242 / 16375
Faster than 7% of stores
Beauty & Cosmetics Ranking
#368 / 403
Top 91% in category
Category Avg Performance
56
-23 below avg
Category Avg LCP
1.9s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.4s
Largest Contentful Paint
0.000
Cumulative Layout Shift
150ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#115 in Beauty & Cosmetics
Top 20% of stores
22% below average
246 products vs 315 avg
Slower than 91% of Beauty & Cosmetics stores
PageSpeed score: 33/100
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
22% below average
avg
63% above average
avg
11% above average
avg
126% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 20% by catalog size
high
Strong content (61 blogs, 21 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Emersonhairandbeauty
Emersonhairandbeauty is a beauty & cosmetics ecommerce store built on Shopify and operating in AE. The store currently offers 246 products organized across 85 collections, making it comparable in size for the beauty & cosmetics category.
Theme and Design
Emersonhairandbeauty uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Emersonhairandbeauty achieves a performance score of 33/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 81/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Emersonhairandbeauty uses TrustPilot for customer reviews and offers PayPal, Affirm for payment flexibility.
Competitive Positioning
Within the Beauty & Cosmetics category, Emersonhairandbeauty ranks #115 out of 572 stores we track. This places them in the top 20% of beauty & cosmetics stores by product catalog size.
Last scanned
Feb 25, 2026
