Paperdiamond
paperdiamond.uk
paper diamond® is a fine jewellery retailer specializing in silver and gold pieces with an emphasis on craftsmanship and contemporary design. The store offers multiple curated collections ranging from classic 14K gold pieces to 925 silver collections featuring diamonds, pearls, gemstones and distinctive design motifs.
Products
160
Collections
35
Pages
5
Blog Posts
6
CommerceRank Score
Overall store health assessment based on 5 key factors
54/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Jewellery & Watches Ranking
#1 / 758
Top 0% in category
Category Avg Performance
57
-7 below avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#6 in Jewellery & Watches
Top 1% of stores
80% below average
160 products vs 802 avg
Faster than 100% of Jewellery & Watches stores
PageSpeed score: 50/100
No BNPL options
64% of Jewellery & Watches stores offer PayPal
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
80% below average
avg
51% below average
avg
82% below average
avg
87% below average
avg
Category Intelligence
How Paperdiamond compares to other jewellery & watches stores
8%
of Jewellery & Watches stores use this theme
Insights
- 64% of Jewellery & Watches stores offer PayPal
Theme & Design
Tech Stack
Platform
shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
low
Basic content (5 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
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About Paperdiamond
Paperdiamond is a jewellery & watches ecommerce store built on shopify and operating in UA. The store currently offers 160 products organized across 35 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
Paperdiamond uses the Debut theme from the Shopify Theme Store. This theme choice is used by 8% of jewellery & watches stores.
Performance Analysis
Based on Google PageSpeed Insights, Paperdiamond achieves a performance score of 50/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 97/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Paperdiamond has not implemented a third-party review platform. Compared to other jewellery & watches stores, 64% of jewellery & watches stores offer paypal
Competitive Positioning
Within the Jewellery & Watches category, Paperdiamond ranks #6 out of 1082 stores we track. This places them in the top 1% of jewellery & watches stores by product catalog size.
Last scanned
Feb 22, 2026
