Emmyshoes
emmyshoes.co.uk
Emmy London is a luxury designer footwear and accessories brand created by British designer Emmy Scarterfield, specializing in high-end women's shoes, bags, and accessories for occasions ranging from bridal events to everyday wear. The brand emphasizes comfort and beauty in its designer collections, offering services including bespoke design and personal appointments.
Performance Needs Attention
This store scores 33/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
239
Collections
86
Pages
48
Blog Posts
211
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 24 points below Fashion & Clothing category average (57)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#15192 / 16375
Faster than 7% of stores
Fashion & Clothing Ranking
#2760 / 2989
Top 92% in category
Category Avg Performance
57
-24 below avg
Category Avg LCP
1.9s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.9s
Largest Contentful Paint
0.000
Cumulative Layout Shift
147ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#1577 in Fashion & Clothing
Above average (top 36%)
71% below average
239 products vs 819 avg
Slower than 92% of Fashion & Clothing stores
PageSpeed score: 33/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
71% below average
avg
8% below average
avg
17% above average
avg
559% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Above average catalog size
Top 36% by catalog size
high
Strong content (211 blogs, 48 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Similar Fashion & Clothing Stores
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About Emmyshoes
Emmyshoes is a fashion & clothing ecommerce store built on shopify and operating in ZA. The store currently offers 239 products organized across 86 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Emmyshoes uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Emmyshoes achieves a performance score of 33/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 95/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Emmyshoes uses Yotpo for customer reviews and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Emmyshoes ranks #1577 out of 4419 stores we track. This places them in the top 36% of fashion & clothing stores by product catalog size.
Last scanned
Feb 20, 2026
