Equi Light
equi-light.com
Equi-Light is a multi-award-winning retailer of premium LED hi-vis vests, rugs, and accessories designed for riders, horses, cyclists, and dog walkers. The company offers rechargeable, reflective safety products engineered to enhance visibility and safety during outdoor activities and sports.
Performance Needs Attention
This store scores 36/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
32
Collections
19
Pages
54
Blog Posts
16
CommerceRank Score
Overall store health assessment based on 5 key factors
47/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 20 points below Sports & Outdoors category average (56)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#14886 / 16375
Faster than 9% of stores
Sports & Outdoors Ranking
#650 / 716
Top 91% in category
Category Avg Performance
56
-20 below avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#744 in Sports & Outdoors
Below 69% of stores
97% below average
32 products vs 976 avg
Slower than 91% of Sports & Outdoors stores
PageSpeed score: 36/100
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
97% below average
avg
88% below average
avg
86% above average
avg
74% below average
avg
Theme & Design
Theme Name
Updated copy of Motion
Type
Theme Store
Theme Store ID
847
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 69% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Sports & Outdoors Stores
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About Equi Light
Equi Light is a sports & outdoors ecommerce store built on Shopify and operating in US. The store currently offers 32 products organized across 19 collections, making it comparable in size for the sports & outdoors category.
Theme and Design
Equi Light uses the Updated copy of Motion theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Equi Light achieves a performance score of 36/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 93/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Equi Light has not implemented a third-party review platform and offers PayPal, Klarna, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Sports & Outdoors category, Equi Light ranks #744 out of 1076 stores we track. This places them in the top 69% of sports & outdoors stores by product catalog size.
Last scanned
Feb 25, 2026
