Fawkinnae
fawkinnae.com
Fawkinnae Sportsman's Club is a specialty retailer catering to outdoor enthusiasts and sportsmen, offering products and gear for fishing, hunting, and motorcycle/biker culture. The store serves customers seeking quality equipment and accessories for these outdoor and lifestyle pursuits.
Performance Needs Attention
This store scores 45/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
30
Collections
9
Pages
5
Blog Posts
22
CommerceRank Score
Overall store health assessment based on 5 key factors
48/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 11 points below Sports & Outdoors category average (56)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#13149 / 16375
Faster than 20% of stores
Sports & Outdoors Ranking
#567 / 716
Top 79% in category
Category Avg Performance
56
-11 below avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#751 in Sports & Outdoors
Below 70% of stores
97% below average
30 products vs 976 avg
Slower than 79% of Sports & Outdoors stores
PageSpeed score: 45/100
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
97% below average
avg
94% below average
avg
83% below average
avg
64% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 70% by catalog size
low
Basic content (5 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Sports & Outdoors Stores
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About Fawkinnae
Fawkinnae is a sports & outdoors ecommerce store built on Shopify and operating in US. The store currently offers 30 products organized across 9 collections, making it comparable in size for the sports & outdoors category.
Theme and Design
Fawkinnae uses the Brooklyn theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Fawkinnae achieves a performance score of 45/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 96/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Fawkinnae has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Sports & Outdoors category, Fawkinnae ranks #751 out of 1076 stores we track. This places them in the top 70% of sports & outdoors stores by product catalog size.
Last scanned
Feb 25, 2026
