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Ethnicearring

Shopify

ethnicearring.com

Ethnic Earrings is a premier online retailer specializing in afrocentric and ethnic earrings designed for natural hair styling. The store offers a curated collection including map of Africa earrings, Nefertiti designs, and natural hair-specific jewelry, along with complementary products like wigs and hair extensions.

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Products

134

Collections

11

Pages

8

Blog Posts

63

CommerceRank Score

Overall store health assessment based on 5 key factors

C

60/100

performance12/25 (Needs work)
catalog15/25 (Growing)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content13/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 27 Feb 2026

Overall Ranking

#9498 / 16375

Faster than 42% of stores

Jewellery & Watches Ranking

#452 / 758

Top 60% in category

Category Avg Performance

57

-1 below avg

Category Avg LCP

1.8s

56

Performance

77

Accessibility

85

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 1082 Jewellery & Watches stores

#611 in Jewellery & Watches

Below 56% of stores

83% below average

134 products vs 802 avg

Slower than 60% of Jewellery & Watches stores

PageSpeed score: 56/100

Category Benchmarks

Compared to 1082 stores in Jewellery & Watches

Products134 / avg 802

83% below average

avg

Collections11 / avg 72

85% below average

avg

Pages8 / avg 28

71% below average

avg

Blog Posts63 / avg 46

37% above average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

0

Tech Stack

Platform

Shopify

Payment / Finance

PayPal
Tamara

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Below average catalog size

Top 56% by catalog size

Content Investment

medium

Above-average content investment

Tech Stack Maturity

Mature stack

No review platform (25% of category uses one)

Business Sophistication

Emerging

International

Store Timeline & History

Feb 2026

134 products11 collections8 pages63 blogs

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About Ethnicearring

Ethnicearring is a jewellery & watches ecommerce store built on Shopify and operating in US. The store currently offers 134 products organized across 11 collections, making it comparable in size for the jewellery & watches category.

Theme and Design

Ethnicearring uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Ethnicearring achieves a performance score of 56/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 77/100 for accessibility and 85/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Ethnicearring has not implemented a third-party review platform and offers PayPal, Tamara for payment flexibility.

Competitive Positioning

Within the Jewellery & Watches category, Ethnicearring ranks #611 out of 1082 stores we track. This places them in the top 56% of jewellery & watches stores by product catalog size.

Last scanned

Feb 25, 2026

Ethnicearring | Jewellery & Watches Store Analysis | CommerceRank