Russellandwhite
russellandwhite.co.uk
Russell + White is a UK-based home fragrance brand offering hand-poured soy candles, reed diffusers, and candle refills infused with travel-inspired scents. The brand combines luxury fragrance craftsmanship with global destinations, offering products organized by scent profiles and featuring subscription and gift options.
Products
44
Collections
84
Pages
107
Blog Posts
4
CommerceRank Score
Overall store health assessment based on 5 key factors
55/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Candle & Home Fragrance Ranking
#2 / 186
Top 1% in category
Category Avg Performance
57
-2 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
11.4s
Speed Index
Store Audit
Actionable insights compared to 256 Candle & Home Fragrance stores
#2 in Candle & Home Fragrance
Top 1% of stores
80% below average
44 products vs 220 avg
Faster than 99% of Candle & Home Fragrance stores
PageSpeed score: 55/100
Category Benchmarks
Compared to 256 stores in Candle & Home Fragrance
80% below average
avg
79% above average
avg
296% above average
avg
87% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
high
Strong content (4 blogs, 107 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Candle & Home Fragrance Stores
Other candle & home fragrance stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Russellandwhite
Russellandwhite is a candle & home fragrance ecommerce store built on shopify and operating in FR. The store currently offers 44 products organized across 84 collections, making it comparable in size for the candle & home fragrance category.
Theme and Design
Russellandwhite uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Russellandwhite achieves a performance score of 55/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 97/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Russellandwhite has not implemented a third-party review platform and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Candle & Home Fragrance category, Russellandwhite ranks #2 out of 256 stores we track. This places them in the top 1% of candle & home fragrance stores by product catalog size.
Last scanned
Feb 22, 2026
