Etoilejewelry
etoilejewelry.com
Etoile Jewelry is a Los Angeles-based handcrafted artisan jewelry designer founded by Isabella, specializing in unique gemstone jewelry including rings and necklaces. The brand has been featured in Elle Magazine and Los Angeles Magazine, offering handmade pieces that blend artisanal craftsmanship with fine gemstone materials.
Products
11
Collections
9
Pages
7
Blog Posts
4
CommerceRank Score
Overall store health assessment based on 5 key factors
41/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 57 points below Jewellery & Watches category average (57)
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#16372 / 16375
Faster than 0% of stores
Jewellery & Watches Ranking
#758 / 758
Top 100% in category
Category Avg Performance
57
Score unavailable
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#942 in Jewellery & Watches
Below 87% of stores
99% below average
11 products vs 802 avg
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
99% below average
avg
88% below average
avg
75% below average
avg
91% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Smaller catalog (bottom 25%)
Top 87% by catalog size
low
Basic content (7 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Etoilejewelry
Etoilejewelry is a jewellery & watches ecommerce store built on Shopify and operating in NO. The store currently offers 11 products organized across 9 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
Etoilejewelry uses the Brooklyn theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Tech Stack
Beyond the core Shopify platform, Etoilejewelry has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Jewellery & Watches category, Etoilejewelry ranks #942 out of 1082 stores we track. This places them in the top 87% of jewellery & watches stores by product catalog size.
Last scanned
Feb 25, 2026
