Johannatorell
johannatorell.com
Johanna Torell is a luxury jewelry brand specializing in handmade Scandinavian-inspired pieces crafted from 18-karat gold and sterling silver. The store offers custom engagement rings with alternative and conflict-free diamonds, rose-cut diamonds, and signature collections, with a notable history of creating pieces featured in television productions.
Products
79
Collections
17
Pages
17
Blog Posts
21
CommerceRank Score
Overall store health assessment based on 5 key factors
56/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#5060 / 16375
Faster than 69% of stores
Jewellery & Watches Ranking
#216 / 758
Top 28% in category
Category Avg Performance
57
+8 above avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
4.9s
Speed Index
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#743 in Jewellery & Watches
Below 69% of stores
90% below average
79 products vs 802 avg
Faster than 72% of Jewellery & Watches stores
PageSpeed score: 65/100
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
90% below average
avg
76% below average
avg
39% below average
avg
54% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Below average catalog size
Top 69% by catalog size
low
Basic content (17 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Johannatorell
Johannatorell is a jewellery & watches ecommerce store built on shopify and operating in NO. The store currently offers 79 products organized across 17 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
Johannatorell uses the Pipeline theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Johannatorell achieves a performance score of 65/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 93/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Johannatorell has not implemented a third-party review platform and offers Pipe, PayPal for payment flexibility.
Competitive Positioning
Within the Jewellery & Watches category, Johannatorell ranks #743 out of 1082 stores we track. This places them in the top 69% of jewellery & watches stores by product catalog size.
Last scanned
Feb 20, 2026
