Eu
eu.firewiresurfboards.com
Firewire Surfboards EU is a European retailer specializing in innovative surfboards and surfing equipment. They offer a curated range of products including shortboards, grovelers, midlengths, and longboards, designed in collaboration with renowned surfboard designers and built with sustainability in mind.
Products
75
Collections
97
Pages
35
Blog Posts
128
CommerceRank Score
Overall store health assessment based on 5 key factors
75/100
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#2146 / 16375
Faster than 87% of stores
Sports & Outdoors Ranking
#88 / 716
Top 12% in category
Category Avg Performance
56
+17 above avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.2s
Largest Contentful Paint
0.000
Cumulative Layout Shift
105ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#584 in Sports & Outdoors
Below 54% of stores
92% below average
75 products vs 976 avg
Faster than 88% of Sports & Outdoors stores
PageSpeed score: 73/100
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
92% below average
avg
37% below average
avg
21% above average
avg
110% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 54% by catalog size
high
Strong content (128 blogs, 35 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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Other sports & outdoors stores with similar size
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About Eu
Eu is a sports & outdoors ecommerce store built on Shopify and operating in PT. The store currently offers 75 products organized across 97 collections, making it comparable in size for the sports & outdoors category.
Theme and Design
Eu uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Eu achieves a performance score of 73/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 88/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Eu uses Yotpo for customer reviews and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Sports & Outdoors category, Eu ranks #584 out of 1076 stores we track. This places them in the top 54% of sports & outdoors stores by product catalog size.
Last scanned
Feb 25, 2026
