Firewireeu
firewireeu.com
Firewire Surfboards EU is a European surfboard retailer specializing in innovative surfboards designed in collaboration with professional surfers like Rob Machado, Dan Mann, and Tomo. The store offers a curated selection of shortboards, midlengths, and longboards across various technology platforms and collections, emphasizing sustainable manufacturing and performance-oriented design.
Products
75
Collections
97
Pages
35
Blog Posts
128
CommerceRank Score
Overall store health assessment based on 5 key factors
55/100
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#586 in Sports & Outdoors
Below 54% of stores
92% below average
75 products vs 976 avg
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
92% below average
avg
37% below average
avg
21% above average
avg
110% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
New (< 3 months)
Since Feb 2026
Below average catalog size
Top 54% by catalog size
high
Strong content (128 blogs, 35 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Firewireeu
Firewireeu is a sports & outdoors ecommerce store built on shopify and operating in PT. The store currently offers 75 products organized across 97 collections, making it comparable in size for the sports & outdoors category.
Theme and Design
Firewireeu uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Tech Stack
Beyond the core Shopify platform, Firewireeu uses Yotpo for customer reviews and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Sports & Outdoors category, Firewireeu ranks #586 out of 1076 stores we track. This places them in the top 54% of sports & outdoors stores by product catalog size.
Last scanned
Feb 25, 2026
