Eu
eu.neomwellbeing.com
NEOM Wellbeing is a luxury home fragrance brand offering 100% natural essential oil blends and scenting products such as Wellbeing Pods and Pod Mini+ devices. The brand positions itself around wellness benefits including improved sleep, stress relief, increased energy, and mood enhancement through natural fragrance solutions for various room sizes.
Performance Needs Attention
This store scores 42/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
191
+6Collections
280
+1Pages
182
Blog Posts
223
+2CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 15 points below Candle & Home Fragrance category average (57)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#13604 / 16375
Faster than 17% of stores
Candle & Home Fragrance Ranking
#160 / 186
Top 86% in category
Category Avg Performance
57
-15 below avg
Category Avg LCP
1.9s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.6s
Largest Contentful Paint
0.000
Cumulative Layout Shift
147ms
Interaction to Next Paint
Additional Metrics
1.9s
First Contentful Paint
402ms
Time to First Byte
6.6s
Speed Index
Store Audit
Actionable insights compared to 256 Candle & Home Fragrance stores
#47 in Candle & Home Fragrance
Top 18% of stores
13% below average
191 products vs 220 avg
Slower than 86% of Candle & Home Fragrance stores
PageSpeed score: 42/100
+6 products
Over the past month
Category Benchmarks
Compared to 256 stores in Candle & Home Fragrance
13% below average
avg
496% above average
avg
574% above average
avg
643% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Added 6 products last month
9 months
Since Jul 2025
Larger than 75% of category
Top 18% by catalog size
high
Strong content (223 blogs, 182 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Aug 2025
Jul 2025
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About Eu
Eu is a candle & home fragrance ecommerce store built on shopify and operating in IE. The store currently offers 191 products organized across 280 collections, making it comparable in size for the candle & home fragrance category.
Theme and Design
Eu uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Eu achieves a performance score of 42/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 84/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Eu uses Yotpo for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Candle & Home Fragrance category, Eu ranks #47 out of 256 stores we track. This places them in the top 18% of candle & home fragrance stores by product catalog size. Over the past month, the store has grown its catalog by 6 products.
Last scanned
Feb 18, 2026
