Neomwellbeing
neomwellbeing.com
NEOM Wellbeing is a luxury fragrance and home scenting brand offering 100% natural essential oils, diffusers (including Wellbeing Pods in various sizes), and candles designed to enhance wellbeing through targeted benefits like better sleep, stress relief, and mood enhancement.
Performance Needs Attention
This store scores 30/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
191
+1Collections
240
+1Pages
189
Blog Posts
266
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 27 points below Candle & Home Fragrance category average (57)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#15582 / 16375
Faster than 5% of stores
Candle & Home Fragrance Ranking
#179 / 186
Top 96% in category
Category Avg Performance
57
-27 below avg
Category Avg LCP
1.9s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.3s
Largest Contentful Paint
0.000
Cumulative Layout Shift
164ms
Interaction to Next Paint
Additional Metrics
1.4s
First Contentful Paint
510ms
Time to First Byte
11.1s
Speed Index
Store Audit
Actionable insights compared to 256 Candle & Home Fragrance stores
#46 in Candle & Home Fragrance
Top 18% of stores
13% below average
191 products vs 220 avg
Slower than 96% of Candle & Home Fragrance stores
PageSpeed score: 30/100
-17 products
Over the past 6 months
Category Benchmarks
Compared to 256 stores in Candle & Home Fragrance
13% below average
avg
411% above average
avg
600% above average
avg
787% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
1+ year
Since Jan 2025
Larger than 75% of category
Top 18% by catalog size
high
Strong content (266 blogs, 189 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Aug 2025
Jul 2025
Jun 2025
May 2025
Apr 2025
Mar 2025
Mar 2025
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About Neomwellbeing
Neomwellbeing is a candle & home fragrance ecommerce store built on shopify and operating in GB. The store currently offers 191 products organized across 240 collections, making it comparable in size for the candle & home fragrance category.
Theme and Design
Neomwellbeing uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Neomwellbeing achieves a performance score of 30/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 86/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Neomwellbeing uses Yotpo for customer reviews and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Candle & Home Fragrance category, Neomwellbeing ranks #46 out of 256 stores we track. This places them in the top 18% of candle & home fragrance stores by product catalog size. Over the past 6 months, the store has reduced its catalog by 17 products.
Last scanned
Feb 18, 2026