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Neomwellbeing

shopify

neomwellbeing.com

NEOM Wellbeing is a luxury fragrance and home scenting brand offering 100% natural essential oils, diffusers (including Wellbeing Pods in various sizes), and candles designed to enhance wellbeing through targeted benefits like better sleep, stress relief, and mood enhancement.

Candle & Home Fragrance
Bespoke
GB / GBP
Yotpo
PayPal +1
Visit Store

Performance Needs Attention

This store scores 30/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

191

+1

Collections

240

+1

Pages

189

Blog Posts

266

CommerceRank Score

Overall store health assessment based on 5 key factors

C

65/100

performance5/25 (Poor)
catalog15/25 (Growing)
tech Stack20/20 (Complete)
theme10/15 (Custom theme)
content15/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 27 points below Candle & Home Fragrance category average (57)

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 22 Feb 2026

Overall Ranking

#15582 / 16375

Faster than 5% of stores

Candle & Home Fragrance Ranking

#179 / 186

Top 96% in category

Category Avg Performance

57

-27 below avg

Category Avg LCP

1.9s

Slower than avg

30

Performance

86

Accessibility

100

SEO

Core Web Vitals

LCPgood

2.3s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

164ms

Interaction to Next Paint

Additional Metrics

FCPgood

1.4s

First Contentful Paint

TTFBgood

510ms

Time to First Byte

SIpoor

11.1s

Speed Index

Store Audit

Actionable insights compared to 256 Candle & Home Fragrance stores

#46 in Candle & Home Fragrance

Top 18% of stores

13% below average

191 products vs 220 avg

Slower than 96% of Candle & Home Fragrance stores

PageSpeed score: 30/100

-17 products

Over the past 6 months

Category Benchmarks

Compared to 256 stores in Candle & Home Fragrance

Products191 / avg 220

13% below average

avg

Collections240 / avg 47

411% above average

avg

Pages189 / avg 27

600% above average

avg

Blog Posts266 / avg 30

787% above average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Reviews Platform

Yotpo

Payment / Finance

PayPal
Klarna

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

1+ year

Since Jan 2025

Market Position

Larger than 75% of category

Top 18% by catalog size

Content Investment

high

Strong content (266 blogs, 189 pages)

Tech Stack Maturity

Advanced stack

Full tech stack adopted

Business Sophistication

Established

International

Store Timeline & History

Aug 2025

191 products240 collections189 pages266 blogs

Jul 2025

190 products239 collections189 pages266 blogs

Jun 2025

181 products239 collections188 pages264 blogs

May 2025

206 products239 collections190 pages263 blogs

Apr 2025

206 products239 collections189 pages262 blogs

Mar 2025

203 products238 collections188 pages260 blogs

Mar 2025

208 products238 collections188 pages260 blogs

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About Neomwellbeing

Neomwellbeing is a candle & home fragrance ecommerce store built on shopify and operating in GB. The store currently offers 191 products organized across 240 collections, making it comparable in size for the candle & home fragrance category.

Theme and Design

Neomwellbeing uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Neomwellbeing achieves a performance score of 30/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 86/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Neomwellbeing uses Yotpo for customer reviews and offers PayPal, Klarna for payment flexibility.

Competitive Positioning

Within the Candle & Home Fragrance category, Neomwellbeing ranks #46 out of 256 stores we track. This places them in the top 18% of candle & home fragrance stores by product catalog size. Over the past 6 months, the store has reduced its catalog by 17 products.

Last scanned

Feb 18, 2026

Neomwellbeing | Candle & Home Fragrance Store Analysis | CommerceRank