Etranquility
etranquility.co.uk
Aroma by Tranquility is a natural health retailer specializing in home fragrance, essential oils, carrier oils, and aromatherapy products. The store emphasizes eco-conscious shopping with a focus on plastic-free packaging and vegan products, stocking brands such as Ashleigh & Burwood, Alba Botanica, Dr Bronner, and Faith in Nature.
Performance Needs Attention
This store scores 45/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
156
Collections
22
Pages
5
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
56/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 12 points below Candle & Home Fragrance category average (57)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#13002 / 16375
Faster than 21% of stores
Candle & Home Fragrance Ranking
#156 / 186
Top 84% in category
Category Avg Performance
57
-12 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 256 Candle & Home Fragrance stores
#55 in Candle & Home Fragrance
Top 21% of stores
29% below average
156 products vs 220 avg
Slower than 84% of Candle & Home Fragrance stores
PageSpeed score: 45/100
Category Benchmarks
Compared to 256 stores in Candle & Home Fragrance
29% below average
avg
53% below average
avg
81% below average
avg
90% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 21% by catalog size
low
Basic content (5 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Etranquility
Etranquility is a candle & home fragrance ecommerce store built on Shopify and operating in IE. The store currently offers 156 products organized across 22 collections, making it comparable in size for the candle & home fragrance category.
Theme and Design
Etranquility uses the Debut theme from the Shopify Theme Store. This theme choice is used by 13% of candle & home fragrance stores.
Performance Analysis
Based on Google PageSpeed Insights, Etranquility achieves a performance score of 45/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 83/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Etranquility has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Candle & Home Fragrance category, Etranquility ranks #55 out of 256 stores we track. This places them in the top 21% of candle & home fragrance stores by product catalog size.
Last scanned
Feb 25, 2026
