F2Wellness
f2wellness.com
F2 Wellness is a health and wellness brand specializing in a 28-day weight loss program. The store offers multiple weight loss plans, coaching services, supplements, high-quality meat products from their butcher shop, and nutritional recipes to support customers' wellness goals.
Performance Needs Attention
This store scores 41/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
12
Collections
5
Pages
12
Blog Posts
14
CommerceRank Score
Overall store health assessment based on 5 key factors
47/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 16 points below Health & Wellness category average (57)
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#13965 / 16375
Faster than 15% of stores
Health & Wellness Ranking
#321 / 378
Top 85% in category
Category Avg Performance
57
-16 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 593 Health & Wellness stores
#358 in Health & Wellness
Below 60% of stores
94% below average
12 products vs 212 avg
Slower than 85% of Health & Wellness stores
PageSpeed score: 41/100
Category Benchmarks
Compared to 593 stores in Health & Wellness
94% below average
avg
83% below average
avg
52% below average
avg
73% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 60% by catalog size
low
Basic content (12 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About F2Wellness
F2Wellness is a health & wellness ecommerce store built on Shopify and operating in US. The store currently offers 12 products organized across 5 collections, making it comparable in size for the health & wellness category.
Theme and Design
F2Wellness uses the Debut theme from the Shopify Theme Store. This theme choice is used by 10% of health & wellness stores.
Performance Analysis
Based on Google PageSpeed Insights, F2Wellness achieves a performance score of 41/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 93/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, F2Wellness has not implemented a third-party review platform and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Health & Wellness category, F2Wellness ranks #358 out of 593 stores we track. This places them in the top 60% of health & wellness stores by product catalog size.
Last scanned
Feb 25, 2026
