Fableandbear
fableandbear.com
Fable & Bear is a children's fashion brand specializing in organic cotton babywear, clothing, and accessories. The store focuses on environmentally conscious, beautifully designed knitwear featuring adorable characters for infants and young children.
Products
46
Collections
6
Pages
8
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
57/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#3351 / 16375
Faster than 80% of stores
Baby & Kids Ranking
#57 / 402
Top 14% in category
Category Avg Performance
56
+13 above avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
4.1s
Speed Index
Store Audit
Actionable insights compared to 575 Baby & Kids stores
#373 in Baby & Kids
Below 65% of stores
92% below average
46 products vs 612 avg
Faster than 86% of Baby & Kids stores
PageSpeed score: 69/100
Category Benchmarks
Compared to 575 stores in Baby & Kids
92% below average
avg
94% below average
avg
58% below average
avg
91% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Below average catalog size
Top 65% by catalog size
low
Basic content (8 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Baby & Kids Stores
Other baby & kids stores with similar size
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About Fableandbear
Fableandbear is a baby & kids ecommerce store built on shopify and operating in GB. The store currently offers 46 products organized across 6 collections, making it comparable in size for the baby & kids category.
Theme and Design
Fableandbear uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 11% of baby & kids stores.
Performance Analysis
Based on Google PageSpeed Insights, Fableandbear achieves a performance score of 69/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 100/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Fableandbear has not implemented a third-party review platform and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Baby & Kids category, Fableandbear ranks #373 out of 575 stores we track. This places them in the top 65% of baby & kids stores by product catalog size.
Last scanned
Feb 20, 2026
