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Thethumble

shopify

thethumble.com

Thumble Baby Care is a specialized baby care brand offering innovative products for infants, including Baby Nails® wearable nail files, space-themed natural rubber teething toys, and Squiggle Strap® silicone toy straps designed to keep babies' items secure and accessible.

Baby & Kids
Impulse
GB / GBP
PayPal +2
Visit Store

Products

31

Collections

16

Pages

21

Blog Posts

41

CommerceRank Score

Overall store health assessment based on 5 key factors

C

61/100

performance12/25 (Needs work)
catalog10/25 (Small)
tech Stack10/20 (Partial)
theme15/15 (Top 5 theme)
content14/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Baby & Kids Ranking

#3 / 402

Top 1% in category

Category Avg Performance

56

-4 below avg

Category Avg LCP

1.7s

52

Performance

89

Accessibility

100

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

FCPunavailable

First Contentful Paint

TTFBunavailable

Time to First Byte

SIpoor

7.0s

Speed Index

Store Audit

Actionable insights compared to 575 Baby & Kids stores

#11 in Baby & Kids

Top 2% of stores

95% below average

31 products vs 612 avg

Faster than 99% of Baby & Kids stores

PageSpeed score: 52/100

Category Benchmarks

Compared to 575 stores in Baby & Kids

Products31 / avg 612

95% below average

avg

Collections16 / avg 95

83% below average

avg

Pages21 / avg 19

11% above average

avg

Blog Posts41 / avg 33

24% above average

avg

Theme & Design

Theme Name

Impulse

Type

Theme Store

Theme Store ID

857

Tech Stack

Platform

shopify

Payment / Finance

PayPal
Zip (Quadpay)
Tamara

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 2% by catalog size

Content Investment

medium

Above-average content investment

Tech Stack Maturity

Mature stack

No review platform (29% of category uses one)

Business Sophistication

Emerging

InternationalModern Theme

Store Timeline & History

Feb 2026

31 products16 collections21 pages41 blogs

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About Thethumble

Thethumble is a baby & kids ecommerce store built on shopify and operating in GB. The store currently offers 31 products organized across 16 collections, making it comparable in size for the baby & kids category.

Theme and Design

Thethumble uses the Impulse theme from the Shopify Theme Store. This theme choice is used by 5% of baby & kids stores.

Performance Analysis

Based on Google PageSpeed Insights, Thethumble achieves a performance score of 52/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 89/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Thethumble has not implemented a third-party review platform and offers PayPal, Zip (Quadpay), Tamara for payment flexibility.

Competitive Positioning

Within the Baby & Kids category, Thethumble ranks #11 out of 575 stores we track. This places them in the top 2% of baby & kids stores by product catalog size.

Last scanned

Feb 22, 2026

Thethumble | Baby & Kids Store Analysis | CommerceRank