Fabulouslooks
fabulouslooks.co.uk
FabulousLooks is a UK-based online beauty retailer specializing in high street branded cosmetics and skincare products at affordable prices. The store offers a comprehensive range of makeup including foundations, eyeshadow, mascara, lipstick, nail polish, and skincare items, featuring popular brands such as L'Oreal, Rimmel London, Molton Brown, Maybelline, and NYX.
Performance Needs Attention
This store scores 29/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
1,107
Collections
64
Pages
8
Blog Posts
71
CommerceRank Score
Overall store health assessment based on 5 key factors
64/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 25 points below Beauty & Skincare category average (54)
- Accessibility score is 64/100 - improve for better UX and legal compliance
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#15698 / 16375
Faster than 4% of stores
Beauty & Skincare Ranking
#810 / 859
Top 94% in category
Category Avg Performance
54
-25 below avg
Category Avg LCP
2.1s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.3s
Largest Contentful Paint
0.090
Cumulative Layout Shift
145ms
Interaction to Next Paint
Additional Metrics
1.2s
First Contentful Paint
—
Time to First Byte
12.3s
Speed Index
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#48 in Beauty & Skincare
Top 4% of stores
149% above average
1,107 products vs 445 avg
Slower than 94% of Beauty & Skincare stores
PageSpeed score: 29/100
No BNPL options
60% of Beauty & Skincare stores offer PayPal
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
149% above average
avg
3% above average
avg
76% below average
avg
37% above average
avg
Category Intelligence
How Fabulouslooks compares to other beauty & skincare stores
6%
of Beauty & Skincare stores use TrustPilot
Insights
- 60% of Beauty & Skincare stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 4% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Fabulouslooks
Fabulouslooks is a beauty & skincare ecommerce store built on shopify and operating in GB. The store currently offers 1,107 products organized across 64 collections, making it larger than average for the beauty & skincare category.
Theme and Design
Fabulouslooks uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Fabulouslooks achieves a performance score of 29/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 64/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Fabulouslooks uses TrustPilot for customer reviews. Compared to other beauty & skincare stores, 60% of beauty & skincare stores offer paypal
Competitive Positioning
Within the Beauty & Skincare category, Fabulouslooks ranks #48 out of 1155 stores we track. This places them in the top 4% of beauty & skincare stores by product catalog size.
Last scanned
Feb 20, 2026
