Fadedfloral
fadedfloral.com
The Faded Floral Company designs and manufactures hand-printed faded floral fabrics and homeware products inspired by French vintage textiles. The store offers a curated collection of fabrics, kitchen linens (tea towels, aprons, oven gloves), table accessories (napkins, cushions), and wallpaper featuring their signature faded floral and stripe patterns.
Products
40
Collections
19
Pages
9
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
61/100
Top Recommendations
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 24 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Homeware Ranking
#1 / 457
Top 0% in category
Category Avg Performance
58
+20 above avg
Category Avg LCP
2.0s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 673 Homeware stores
#2 in Homeware
Top 0% of stores
96% below average
40 products vs 898 avg
Faster than 100% of Homeware stores
PageSpeed score: 78/100
Category Benchmarks
Compared to 673 stores in Homeware
96% below average
avg
76% below average
avg
55% below average
avg
90% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
low
Basic content (9 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Homeware Stores
Other homeware stores with similar size
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About Fadedfloral
Fadedfloral is a homeware ecommerce store built on shopify and operating in ZA. The store currently offers 40 products organized across 19 collections, making it comparable in size for the homeware category.
Theme and Design
Fadedfloral uses the Pitch theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Fadedfloral achieves a performance score of 78/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 74/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Fadedfloral has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Homeware category, Fadedfloral ranks #2 out of 673 stores we track. This places them in the top 0% of homeware stores by product catalog size.
Last scanned
Feb 23, 2026
