Etowine
etowine.com
ETO Wine offers an award-winning, patented wine decanter system designed to preserve wine while adding elegant aesthetic appeal to the home. The brand focuses on beautifully handcrafted decanters with a strong emphasis on wine preservation technology and luxury home décor.
Products
29
Collections
16
Pages
38
Blog Posts
68
CommerceRank Score
Overall store health assessment based on 5 key factors
66/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#6672 / 16375
Faster than 59% of stores
Homeware Ranking
#196 / 457
Top 43% in category
Category Avg Performance
58
+4 above avg
Category Avg LCP
2.0s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.6s
Largest Contentful Paint
0.000
Cumulative Layout Shift
212ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 673 Homeware stores
#500 in Homeware
Below 74% of stores
97% below average
29 products vs 898 avg
Faster than 57% of Homeware stores
PageSpeed score: 62/100
Category Benchmarks
Compared to 673 stores in Homeware
97% below average
avg
79% below average
avg
90% above average
avg
134% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 74% by catalog size
high
Strong content (68 blogs, 38 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Similar Homeware Stores
Other homeware stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Etowine
Etowine is a homeware ecommerce store built on Shopify and operating in ZA. The store currently offers 29 products organized across 16 collections, making it comparable in size for the homeware category.
Theme and Design
Etowine uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Etowine achieves a performance score of 62/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 87/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Etowine uses judge.me for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Homeware category, Etowine ranks #500 out of 673 stores we track. This places them in the top 74% of homeware stores by product catalog size.
Last scanned
Feb 25, 2026
