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Zamsoe

shopify

zamsoe.com

Zamsoe is a Cornish jewellery designer offering handcrafted, personalised jewellery including earrings, necklaces, bracelets, charm brooches and bookmarks for both men and women. The store specialises in bespoke pieces designed as gifts for special occasions and features collections focused on contemporary and charm-style jewellery with free postage and gift wrapping.

Jewellery & Watches
Debut
AU / AUD
Yotpo
PayPal
Visit Store

Performance Needs Attention

This store scores 48/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

377

Collections

48

Pages

12

Blog Posts

77

CommerceRank Score

Overall store health assessment based on 5 key factors

C

69/100

performance5/25 (Poor)
catalog15/25 (Growing)
tech Stack20/20 (Complete)
theme15/15 (Top 5 theme)
content14/15 (Rich)

Top Recommendations

  • Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
  • Critical: PageSpeed below 50 is hurting conversions

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Jewellery & Watches Ranking

#1 / 758

Top 0% in category

Category Avg Performance

57

-9 below avg

Category Avg LCP

1.8s

48

Performance

86

Accessibility

100

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 1082 Jewellery & Watches stores

#6 in Jewellery & Watches

Top 1% of stores

53% below average

377 products vs 802 avg

Faster than 100% of Jewellery & Watches stores

PageSpeed score: 48/100

Category Benchmarks

Compared to 1082 stores in Jewellery & Watches

Products377 / avg 802

53% below average

avg

Collections48 / avg 72

33% below average

avg

Pages12 / avg 28

57% below average

avg

Blog Posts77 / avg 46

67% above average

avg

Theme & Design

Theme Name

Debut

Type

Theme Store

Theme Store ID

796

Tech Stack

Platform

shopify

Reviews Platform

Yotpo

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 1% by catalog size

Content Investment

medium

Above-average content investment

Tech Stack Maturity

Mature stack

Business Sophistication

Developing

InternationalLegacy Theme

Store Timeline & History

Feb 2026

377 products48 collections12 pages77 blogs

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About Zamsoe

Zamsoe is a jewellery & watches ecommerce store built on shopify and operating in AU. The store currently offers 377 products organized across 48 collections, making it comparable in size for the jewellery & watches category.

Theme and Design

Zamsoe uses the Debut theme from the Shopify Theme Store. This theme choice is used by 8% of jewellery & watches stores.

Performance Analysis

Based on Google PageSpeed Insights, Zamsoe achieves a performance score of 48/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 86/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Zamsoe uses Yotpo for customer reviews and offers PayPal for payment flexibility.

Competitive Positioning

Within the Jewellery & Watches category, Zamsoe ranks #6 out of 1082 stores we track. This places them in the top 1% of jewellery & watches stores by product catalog size.

Last scanned

Feb 22, 2026

Zamsoe | Jewellery & Watches Store Analysis | CommerceRank