Fcellars
fcellars.com
F Cellars is a specialized wine retailer offering premium California wines, including natural wines and small-batch productions from wineries such as Ancient Peaks, Valentine Vineyards, and Domaine Carneros. The store is operated by California-based wine professionals who curate and sell high-quality, artisanal wines to Japanese customers.
Products
28
Collections
40
Pages
32
Blog Posts
46
CommerceRank Score
Overall store health assessment based on 5 key factors
72/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Improve PageSpeed performance to 70+ for better conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#11735 / 16375
Faster than 28% of stores
Food & Drink Ranking
#945 / 1334
Top 71% in category
Category Avg Performance
56
-6 below avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1794 Food & Drink stores
#923 in Food & Drink
Below 51% of stores
88% below average
28 products vs 235 avg
Slower than 71% of Food & Drink stores
PageSpeed score: 50/100
Category Benchmarks
Compared to 1794 stores in Food & Drink
88% below average
avg
18% above average
avg
78% above average
avg
0% above average
avg
Theme & Design
Tech Stack
Platform
Shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 51% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Food & Drink Stores
Other food & drink stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Fcellars
Fcellars is a food & drink ecommerce store built on Shopify and operating in JP. The store currently offers 28 products organized across 40 collections, making it comparable in size for the food & drink category.
Theme and Design
Fcellars uses the Debut theme from the Shopify Theme Store. This theme choice is used by 11% of food & drink stores.
Performance Analysis
Based on Google PageSpeed Insights, Fcellars achieves a performance score of 50/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 81/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Fcellars uses judge.me for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Food & Drink category, Fcellars ranks #923 out of 1794 stores we track. This places them in the top 51% of food & drink stores by product catalog size.
Last scanned
Feb 25, 2026
