Ferpieandfray
ferpieandfray.com
Ferpie and Fray is a home fragrance retailer specializing in scented candles, diffuser oils, reed diffusers, linen sprays, and room sprays. The brand offers curated collections including classic candles in gold tins, tea lights, and a monthly subscription box service, along with gift sets and home fragrance accessories.
Performance Needs Attention
This store scores 43/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
145
Collections
22
Pages
9
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
52/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 14 points below Candle & Home Fragrance category average (57)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#13575 / 16375
Faster than 17% of stores
Candle & Home Fragrance Ranking
#159 / 186
Top 85% in category
Category Avg Performance
57
-14 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 256 Candle & Home Fragrance stores
#57 in Candle & Home Fragrance
Top 22% of stores
34% below average
145 products vs 220 avg
Slower than 85% of Candle & Home Fragrance stores
PageSpeed score: 43/100
Category Benchmarks
Compared to 256 stores in Candle & Home Fragrance
34% below average
avg
53% below average
avg
67% below average
avg
93% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 22% by catalog size
low
Basic content (9 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Ferpieandfray
Ferpieandfray is a candle & home fragrance ecommerce store built on Shopify and operating in US. The store currently offers 145 products organized across 22 collections, making it comparable in size for the candle & home fragrance category.
Theme and Design
Ferpieandfray uses the Broadcast theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Ferpieandfray achieves a performance score of 43/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 87/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Ferpieandfray has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Candle & Home Fragrance category, Ferpieandfray ranks #57 out of 256 stores we track. This places them in the top 22% of candle & home fragrance stores by product catalog size.
Last scanned
Feb 25, 2026
