Debut
464candles.com
464 Candles + Home Fragrance is a specialty retailer offering premium home fragrance products including scented candles in multiple sizes (16 oz, 8 oz, 6 oz, 4 oz), wax melts, fragrance diffuser oils, and fragrance-related accessories. The brand emphasizes playful, sass-filled branding alongside high-quality fragrance formulations across signature scent collections and limited edition specialty items.
Products
142
Collections
83
Pages
16
Blog Posts
16
CommerceRank Score
Overall store health assessment based on 5 key factors
57/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#3823 / 16375
Faster than 77% of stores
Candle & Home Fragrance Ranking
#37 / 186
Top 20% in category
Category Avg Performance
57
+11 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 256 Candle & Home Fragrance stores
#60 in Candle & Home Fragrance
Top 23% of stores
35% below average
142 products vs 220 avg
Faster than 80% of Candle & Home Fragrance stores
PageSpeed score: 68/100
No BNPL options
67% of Candle & Home Fragrance stores offer PayPal
Category Benchmarks
Compared to 256 stores in Candle & Home Fragrance
35% below average
avg
77% above average
avg
41% below average
avg
47% below average
avg
Category Intelligence
How Debut compares to other candle & home fragrance stores
13%
of Candle & Home Fragrance stores use this theme
Insights
- 67% of Candle & Home Fragrance stores offer PayPal
Theme & Design
Theme Name
DebutType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 23% by catalog size
low
Basic content (16 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Candle & Home Fragrance Stores
Other candle & home fragrance stores with similar size
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About Debut
Debut is a candle & home fragrance ecommerce store built on and operating in US. The store currently offers 142 products organized across 83 collections, making it comparable in size for the candle & home fragrance category.
Theme and Design
Debut uses the Debut theme from the Shopify Theme Store. This theme choice is used by 13% of candle & home fragrance stores.
Performance Analysis
Based on Google PageSpeed Insights, Debut achieves a performance score of 68/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 97/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Debut has not implemented a third-party review platform. Compared to other candle & home fragrance stores, 67% of candle & home fragrance stores offer paypal
Competitive Positioning
Within the Candle & Home Fragrance category, Debut ranks #60 out of 256 stores we track. This places them in the top 23% of candle & home fragrance stores by product catalog size.
Last scanned
Feb 24, 2026
