Frankieandmyrrh
frankieandmyrrh.com
Frankie & Myrrh is an aromatherapy retailer offering essential oils, scented sprays, roll-ons, diffusers, incense, soaps, and related wellness products. The brand positions itself as making aromatherapy fun and accessible with a playful, lifestyle-focused approach to natural fragrance and self-care.
Performance Needs Attention
This store scores 23/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
135
Collections
29
Pages
12
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
52/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 34 points below Candle & Home Fragrance category average (57)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#16065 / 16375
Faster than 2% of stores
Candle & Home Fragrance Ranking
#181 / 186
Top 97% in category
Category Avg Performance
57
-34 below avg
Category Avg LCP
1.9s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.6s
Largest Contentful Paint
0.050
Cumulative Layout Shift
136ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 256 Candle & Home Fragrance stores
#63 in Candle & Home Fragrance
Top 25% of stores
39% below average
135 products vs 220 avg
Slower than 97% of Candle & Home Fragrance stores
PageSpeed score: 23/100
Category Benchmarks
Compared to 256 stores in Candle & Home Fragrance
39% below average
avg
38% below average
avg
56% below average
avg
90% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 25% by catalog size
low
Basic content (12 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Candle & Home Fragrance Stores
Other candle & home fragrance stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Frankieandmyrrh
Frankieandmyrrh is a candle & home fragrance ecommerce store built on Shopify and operating in US. The store currently offers 135 products organized across 29 collections, making it comparable in size for the candle & home fragrance category.
Theme and Design
Frankieandmyrrh uses the Blockshop theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Frankieandmyrrh achieves a performance score of 23/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 85/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Frankieandmyrrh has not implemented a third-party review platform and offers Pipe, PayPal for payment flexibility.
Competitive Positioning
Within the Candle & Home Fragrance category, Frankieandmyrrh ranks #63 out of 256 stores we track. This places them in the top 25% of candle & home fragrance stores by product catalog size.
Last scanned
Feb 25, 2026
