Filippafirenze
filippafirenze.com
Filippa Firenze is an Italian luxury jewelry retailer specializing in statement earrings, ear clips, and hair accessories. The brand positions itself as affordable luxury inspired by Italian sophistication, offering elegant and modern pieces designed for everyday wear.
Performance Needs Attention
This store scores 11/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
71
Collections
11
Pages
12
Blog Posts
38
CommerceRank Score
Overall store health assessment based on 5 key factors
48/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 46 points below Jewellery & Watches category average (57)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#16251 / 16375
Faster than 1% of stores
Jewellery & Watches Ranking
#753 / 758
Top 99% in category
Category Avg Performance
57
-46 below avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#767 in Jewellery & Watches
Below 71% of stores
91% below average
71 products vs 802 avg
Slower than 99% of Jewellery & Watches stores
PageSpeed score: 11/100
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
91% below average
avg
85% below average
avg
57% below average
avg
17% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 71% by catalog size
low
Basic content (12 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Filippafirenze
Filippafirenze is a jewellery & watches ecommerce store built on Shopify and operating in DE. The store currently offers 71 products organized across 11 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
Filippafirenze uses the Icon theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Filippafirenze achieves a performance score of 11/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 94/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Filippafirenze has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Jewellery & Watches category, Filippafirenze ranks #767 out of 1082 stores we track. This places them in the top 71% of jewellery & watches stores by product catalog size.
Last scanned
Feb 25, 2026
