Frankieandmabel
frankieandmabel.com
Frankie & Mabel is a jewelry retailer specializing in handcrafted sterling silver and gold plated vermeil gemstone jewelry made in their Lincolnshire workshop. The store also offers a curated selection of vintage and antique jewelry pieces, as well as jewelry created from repurposed materials such as recycled silver, cutlery, and coins.
Products
64
Collections
9
Pages
7
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
56/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#8590 / 16375
Faster than 48% of stores
Jewellery & Watches Ranking
#399 / 758
Top 53% in category
Category Avg Performance
57
+1 above avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#787 in Jewellery & Watches
Below 73% of stores
92% below average
64 products vs 802 avg
Slower than 53% of Jewellery & Watches stores
PageSpeed score: 58/100
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
92% below average
avg
88% below average
avg
75% below average
avg
93% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 73% by catalog size
low
Basic content (7 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Frankieandmabel
Frankieandmabel is a jewellery & watches ecommerce store built on Shopify and operating in DE. The store currently offers 64 products organized across 9 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
Frankieandmabel uses the Debut theme from the Shopify Theme Store. This theme choice is used by 8% of jewellery & watches stores.
Performance Analysis
Based on Google PageSpeed Insights, Frankieandmabel achieves a performance score of 58/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 82/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Frankieandmabel has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Jewellery & Watches category, Frankieandmabel ranks #787 out of 1082 stores we track. This places them in the top 73% of jewellery & watches stores by product catalog size.
Last scanned
Feb 25, 2026
