Mudfx
mudfx.com
Mud FX is a specialist retailer of professional special effects makeup, silicone prosthetics, and cosmetic accessories. They stock leading brands including Kryolan, Ben Nye, Mehron, and Glynn McKay Dashbo, and offer both online sales and in-store shopping with training workshops and demonstrations.
Products
353
Collections
22
Pages
0
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
69/100
Top Recommendations
- Add a reviews platform to build customer trust
- Add essential pages: About, Contact, FAQ, Shipping & Returns
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Beauty & Cosmetics Ranking
#1 / 403
Top 0% in category
Category Avg Performance
56
+26 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
5.9s
Speed Index
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#3 in Beauty & Cosmetics
Top 1% of stores
12% above average
353 products vs 315 avg
Faster than 100% of Beauty & Cosmetics stores
PageSpeed score: 82/100
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
12% above average
avg
58% below average
avg
100% below average
avg
89% below average
avg
Category Intelligence
How Mudfx compares to other beauty & cosmetics stores
3%
of Beauty & Cosmetics stores use this theme
15%
of Beauty & Cosmetics stores use Klarna
Insights
- 65% of Beauty & Cosmetics stores offer PayPal
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
low
Basic content (0 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Beauty & Cosmetics Stores
Other beauty & cosmetics stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Mudfx
Mudfx is a beauty & cosmetics ecommerce store built on shopify and operating in GB. The store currently offers 353 products organized across 22 collections, making it larger than average for the beauty & cosmetics category.
Theme and Design
Mudfx uses the Impulse theme from the Shopify Theme Store. This theme choice is used by 3% of beauty & cosmetics stores.
Performance Analysis
Based on Google PageSpeed Insights, Mudfx achieves a performance score of 82/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 87/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Mudfx has not implemented a third-party review platform and offers Klarna for payment flexibility. Compared to other beauty & cosmetics stores, 65% of beauty & cosmetics stores offer paypal
Competitive Positioning
Within the Beauty & Cosmetics category, Mudfx ranks #3 out of 572 stores we track. This places them in the top 1% of beauty & cosmetics stores by product catalog size.
Last scanned
Feb 22, 2026
