Fleuri
fleuri.com.au
Fleuri is a Melbourne-based specialist retailer of dried and preserved flowers, offering hand-tied bouquets, vase arrangements, and individual flower stems since 2013. The store caters to gift-givers and event planners, providing curated floral arrangements suitable for weddings, corporate events, and home décor, with options for custom messaging and bulk orders.
Performance Needs Attention
This store scores 22/100 on PageSpeed, which is below the recommended threshold of 50. High layout shift is affecting user experience. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
196
Collections
19
Pages
10
Blog Posts
5
CommerceRank Score
Overall store health assessment based on 5 key factors
52/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 37 points below Gifts & Hampers category average (59)
- Fix CLS: Layout shift issues detected - add image dimensions and avoid dynamic content
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#16084 / 16375
Faster than 2% of stores
Gifts & Hampers Ranking
#857 / 868
Top 99% in category
Category Avg Performance
59
-37 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
1.9s
Largest Contentful Paint
0.420
Cumulative Layout Shift
89ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1277 Gifts & Hampers stores
#551 in Gifts & Hampers
Above average (top 43%)
81% below average
196 products vs 1,035 avg
Slower than 99% of Gifts & Hampers stores
PageSpeed score: 22/100
Category Benchmarks
Compared to 1277 stores in Gifts & Hampers
81% below average
avg
76% below average
avg
74% below average
avg
91% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 43% by catalog size
low
Basic content (10 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Fleuri
Fleuri is a gifts & hampers ecommerce store built on Shopify and operating in AU. The store currently offers 196 products organized across 19 collections, making it comparable in size for the gifts & hampers category.
Theme and Design
Fleuri uses the Pipeline theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Fleuri achieves a performance score of 22/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 86/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Fleuri has not implemented a third-party review platform and offers Pipe, PayPal, Afterpay for payment flexibility.
Competitive Positioning
Within the Gifts & Hampers category, Fleuri ranks #551 out of 1277 stores we track. This places them in the top 43% of gifts & hampers stores by product catalog size.
Last scanned
Feb 25, 2026
