Fly Tot
fly-tot.jp
Fly-Tot is a Japanese official retailer offering inflatable airplane seat cushions designed for children. The product allows kids to extend their legs and sleep comfortably during long flights by creating a flat sleeping surface, marketed as a solution for parents traveling with young children on international flights.
Performance Needs Attention
This store scores 33/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
7
Collections
3
Pages
11
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
29/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 23 points below Baby & Kids category average (56)
- Accessibility score is 68/100 - improve for better UX and legal compliance
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#15297 / 16375
Faster than 7% of stores
Baby & Kids Ranking
#385 / 402
Top 96% in category
Category Avg Performance
56
-23 below avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 575 Baby & Kids stores
#483 in Baby & Kids
Below 84% of stores
99% below average
7 products vs 612 avg
Slower than 96% of Baby & Kids stores
PageSpeed score: 33/100
No BNPL options
64% of Baby & Kids stores offer PayPal
Category Benchmarks
Compared to 575 stores in Baby & Kids
99% below average
avg
97% below average
avg
42% below average
avg
94% below average
avg
Category Intelligence
How Fly Tot compares to other baby & kids stores
Insights
- 64% of Baby & Kids stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Smaller catalog (bottom 25%)
Top 84% by catalog size
low
Basic content (11 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Baby & Kids Stores
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About Fly Tot
Fly Tot is a baby & kids ecommerce store built on Shopify and operating in JP. The store currently offers 7 products organized across 3 collections, making it comparable in size for the baby & kids category.
Theme and Design
Fly Tot uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Fly Tot achieves a performance score of 33/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 68/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Fly Tot has not implemented a third-party review platform. Compared to other baby & kids stores, 64% of baby & kids stores offer paypal
Competitive Positioning
Within the Baby & Kids category, Fly Tot ranks #483 out of 575 stores we track. This places them in the top 84% of baby & kids stores by product catalog size.
Last scanned
Feb 25, 2026
