Bumgenius
bumgenius.com
bumGenius is a leading cloth diaper brand offering reusable diaper solutions for infants and children. The store sells various cloth diaper products including Freetime, Original Pocket Diaper 5.0, Elemental, and Littles lines, along with related accessories and diaper packages designed to reduce diaper costs.
Products
98
Collections
114
Pages
18
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
55/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Fix LCP: Largest Contentful Paint is poor - optimise hero images and fonts
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#11742 / 16375
Faster than 28% of stores
Baby & Kids Ranking
#285 / 402
Top 71% in category
Category Avg Performance
56
-6 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
4.7s
Largest Contentful Paint
0.000
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 575 Baby & Kids stores
#279 in Baby & Kids
Above average (top 49%)
84% below average
98 products vs 612 avg
Slower than 71% of Baby & Kids stores
PageSpeed score: 50/100
Category Benchmarks
Compared to 575 stores in Baby & Kids
84% below average
avg
20% above average
avg
5% below average
avg
91% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 49% by catalog size
low
Basic content (18 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Baby & Kids Stores
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About Bumgenius
Bumgenius is a baby & kids ecommerce store built on Shopify and operating in JP. The store currently offers 98 products organized across 114 collections, making it comparable in size for the baby & kids category.
Theme and Design
Bumgenius uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Bumgenius achieves a performance score of 50/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 86/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Bumgenius has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Baby & Kids category, Bumgenius ranks #279 out of 575 stores we track. This places them in the top 49% of baby & kids stores by product catalog size.
Last scanned
Feb 25, 2026
