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Frankibaker

shopify

frankibaker.co.uk

Franki Baker Jewellery is an online jewellery retailer specialising in high-quality, affordable silver gemstone jewellery. Their collection includes necklaces, pendants, earrings, bracelets, rings, and cufflinks featuring natural gemstones such as amethysts, lapis lazuli, and peridots, with free UK delivery available.

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Products

792

Collections

174

Pages

12

Blog Posts

21

CommerceRank Score

Overall store health assessment based on 5 key factors

C

66/100

performance12/25 (Needs work)
catalog20/25 (Established)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content14/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 24 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Jewellery & Watches Ranking

#1 / 758

Top 0% in category

Category Avg Performance

57

-6 below avg

Category Avg LCP

1.8s

51

Performance

88

Accessibility

100

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 1082 Jewellery & Watches stores

#6 in Jewellery & Watches

Top 1% of stores

1% below average

792 products vs 802 avg

Faster than 100% of Jewellery & Watches stores

PageSpeed score: 51/100

Category Benchmarks

Compared to 1082 stores in Jewellery & Watches

Products792 / avg 802

1% below average

avg

Collections174 / avg 72

142% above average

avg

Pages12 / avg 28

57% below average

avg

Blog Posts21 / avg 46

54% below average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Payment / Finance

PayPal
Afterpay

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 1% by catalog size

Content Investment

low

Basic content (12 pages)

Tech Stack Maturity

Mature stack

No review platform (25% of category uses one)

Business Sophistication

Developing

International

Store Timeline & History

Feb 2026

792 products174 collections12 pages21 blogs

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About Frankibaker

Frankibaker is a jewellery & watches ecommerce store built on shopify and operating in GB. The store currently offers 792 products organized across 174 collections, making it comparable in size for the jewellery & watches category.

Theme and Design

Frankibaker uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Frankibaker achieves a performance score of 51/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 88/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Frankibaker has not implemented a third-party review platform and offers PayPal, Afterpay for payment flexibility.

Competitive Positioning

Within the Jewellery & Watches category, Frankibaker ranks #6 out of 1082 stores we track. This places them in the top 1% of jewellery & watches stores by product catalog size.

Last scanned

Feb 23, 2026

Frankibaker | Jewellery & Watches Store Analysis | CommerceRank