Orelia
orelia.co.uk
Orelia London is an affordable jewellery brand specializing in dainty gold and silver pieces including necklaces, bracelets, earrings, and rings. The store offers curated collections such as their waterproof jewellery line and seasonal ranges, with jewellery sets available at a 10% discount.
Performance Needs Attention
This store scores 45/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
888
+42Collections
440
-338Pages
69
+1Blog Posts
108
+1CommerceRank Score
Overall store health assessment based on 5 key factors
70/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 12 points below Jewellery & Watches category average (57)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#12905 / 16375
Faster than 21% of stores
Jewellery & Watches Ranking
#609 / 758
Top 80% in category
Category Avg Performance
57
-12 below avg
Category Avg LCP
1.8s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.7s
Largest Contentful Paint
0.000
Cumulative Layout Shift
153ms
Interaction to Next Paint
Additional Metrics
1.4s
First Contentful Paint
511ms
Time to First Byte
20.5s
Speed Index
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#151 in Jewellery & Watches
Top 14% of stores
11% above average
888 products vs 802 avg
Slower than 80% of Jewellery & Watches stores
PageSpeed score: 45/100
+40 products
Over the past 6 months
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
11% above average
avg
511% above average
avg
146% above average
avg
135% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Growing (+5%)
Added 42 products last month
1+ year
Since Jan 2025
Larger than 75% of category
Top 14% by catalog size
high
Strong content (108 blogs, 69 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Mature
Store Timeline & History
Jul 2025
Jun 2025
May 2025
Apr 2025
Mar 2025
Mar 2025
Mar 2025
Theme changed from Mayfair Launch - 21.01.2025 to Modern Romance Launch - 24.02.2025
Jan 2025
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About Orelia
Orelia is a jewellery & watches ecommerce store built on shopify and operating in GB. The store currently offers 888 products organized across 440 collections, making it larger than average for the jewellery & watches category.
Theme and Design
Orelia uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Orelia achieves a performance score of 45/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 88/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Orelia uses judge.me for customer reviews and offers PayPal, Klarna, Clearpay, Afterpay, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Jewellery & Watches category, Orelia ranks #151 out of 1082 stores we track. This places them in the top 14% of jewellery & watches stores by product catalog size. Over the past 6 months, the store has grown its catalog by 40 products.
Last scanned
Feb 18, 2026
