Zoeandmorgan
zoeandmorgan.co.uk
Zoë & Morgan is a UK-based designer jewellery brand offering unique, handcrafted pieces including earrings, necklaces, and charm jewellery in gold vermeil, solid gold, and sterling silver. The store caters to style-conscious consumers seeking individual, artisanal jewellery pieces and also offers gift sets and jewellery boxes for gifting purposes.
Products
918
Collections
195
Pages
74
Blog Posts
64
CommerceRank Score
Overall store health assessment based on 5 key factors
67/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#6693 / 16375
Faster than 59% of stores
Jewellery & Watches Ranking
#308 / 758
Top 41% in category
Category Avg Performance
57
+4 above avg
Category Avg LCP
1.8s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.0s
Largest Contentful Paint
0.000
Cumulative Layout Shift
177ms
Interaction to Next Paint
Additional Metrics
1.5s
First Contentful Paint
—
Time to First Byte
7.5s
Speed Index
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#144 in Jewellery & Watches
Top 13% of stores
14% above average
918 products vs 802 avg
Faster than 59% of Jewellery & Watches stores
PageSpeed score: 61/100
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
14% above average
avg
171% above average
avg
164% above average
avg
39% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
5 months
Since Oct 2025
Larger than 75% of category
Top 13% by catalog size
high
Strong content (64 blogs, 74 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Established
Store Timeline & History
Oct 2025
Similar Jewellery & Watches Stores
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About Zoeandmorgan
Zoeandmorgan is a jewellery & watches ecommerce store built on shopify and operating in GB. The store currently offers 918 products organized across 195 collections, making it larger than average for the jewellery & watches category.
Theme and Design
Zoeandmorgan uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Zoeandmorgan achieves a performance score of 61/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 79/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Zoeandmorgan has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Jewellery & Watches category, Zoeandmorgan ranks #144 out of 1082 stores we track. This places them in the top 13% of jewellery & watches stores by product catalog size.
Last scanned
Feb 18, 2026
