Fredaldous
fredaldous.co.uk
Fred Aldous is a long-established art and craft supplies retailer with over 130 years of history, offering more than 30,000 items including paints, markers, pencils, printmaking materials, jewelry-making supplies, and general craft materials. The store positions itself as a comprehensive destination for hobbyists and artists seeking quality art and craft materials.
Performance Needs Attention
This store scores 42/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
17,411
Collections
269
Pages
69
Blog Posts
279
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 18 points below Arts & Crafts category average (60)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Arts & Crafts Ranking
#7 / 708
Top 1% in category
Category Avg Performance
60
-18 below avg
Category Avg LCP
1.8s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.3s
Largest Contentful Paint
0.000
Cumulative Layout Shift
308ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1004 Arts & Crafts stores
#4 in Arts & Crafts
Top 0% of stores
1737% above average
17,411 products vs 948 avg
Faster than 99% of Arts & Crafts stores
PageSpeed score: 42/100
Category Benchmarks
Compared to 1004 stores in Arts & Crafts
1737% above average
avg
438% above average
avg
360% above average
avg
772% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
high
Strong content (279 blogs, 69 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Similar Arts & Crafts Stores
Other arts & crafts stores with similar size
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About Fredaldous
Fredaldous is a arts & crafts ecommerce store built on shopify and operating in GB. The store currently offers 17,411 products organized across 269 collections, making it larger than average for the arts & crafts category.
Theme and Design
Fredaldous uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Fredaldous achieves a performance score of 42/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 85/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Fredaldous has not implemented a third-party review platform and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Arts & Crafts category, Fredaldous ranks #4 out of 1004 stores we track. This places them in the top 0% of arts & crafts stores by product catalog size.
Last scanned
Feb 23, 2026
