Freshwipes
freshwipes.co.uk
FreshWipes is a UK-based ecommerce store selling biodegradable, antibacterial body wipes, facial wipes, mini wipes, and rinse-free shampoo caps. The brand positions itself as a vegan, plastic-free personal hygiene solution designed for travel, camping, post-surgery recovery, and everyday use, with offerings including scented varieties and specialized intimate wipes.
Products
27
Collections
17
Pages
23
Blog Posts
57
CommerceRank Score
Overall store health assessment based on 5 key factors
66/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Beauty & Skincare Ranking
#6 / 859
Top 1% in category
Category Avg Performance
54
-1 below avg
Category Avg LCP
2.1s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.3s
Largest Contentful Paint
0.000
Cumulative Layout Shift
362ms
Interaction to Next Paint
Additional Metrics
1.5s
First Contentful Paint
532ms
Time to First Byte
16.8s
Speed Index
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#16 in Beauty & Skincare
Top 1% of stores
94% below average
27 products vs 445 avg
Faster than 99% of Beauty & Skincare stores
PageSpeed score: 53/100
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
94% below average
avg
73% below average
avg
30% below average
avg
10% above average
avg
Category Intelligence
How Freshwipes compares to other beauty & skincare stores
16%
of Beauty & Skincare stores use judge.me
12%
of Beauty & Skincare stores use Zip (Quadpay)
Insights
- 60% of Beauty & Skincare stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Freshwipes
Freshwipes is a beauty & skincare ecommerce store built on shopify and operating in GB. The store currently offers 27 products organized across 17 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Freshwipes uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Freshwipes achieves a performance score of 53/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 82/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Freshwipes uses judge.me for customer reviews and offers Zip (Quadpay) for payment flexibility. Compared to other beauty & skincare stores, 60% of beauty & skincare stores offer paypal
Competitive Positioning
Within the Beauty & Skincare category, Freshwipes ranks #16 out of 1155 stores we track. This places them in the top 1% of beauty & skincare stores by product catalog size.
Last scanned
Feb 22, 2026
