Westlabsalts
westlabsalts.co.uk
Westlab is the UK's leading bath salt brand, offering a range of Dead Sea, Epsom, and Magnesium bath salts designed for skin repair, relaxation, and wellness. Their product collection includes bath salts, bath & shower gels, foot soaks, and themed bundles targeting specific wellness benefits such as sleep, balance, and skin health.
Products
32
Collections
28
Pages
68
Blog Posts
145
CommerceRank Score
Overall store health assessment based on 5 key factors
67/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#10941 / 16375
Faster than 33% of stores
Beauty & Skincare Ranking
#496 / 859
Top 58% in category
Category Avg Performance
54
-2 below avg
Category Avg LCP
2.1s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.5s
Largest Contentful Paint
0.060
Cumulative Layout Shift
160ms
Interaction to Next Paint
Additional Metrics
1.6s
First Contentful Paint
712ms
Time to First Byte
13.6s
Speed Index
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#598 in Beauty & Skincare
Below 52% of stores
93% below average
32 products vs 445 avg
Slower than 58% of Beauty & Skincare stores
PageSpeed score: 52/100
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
93% below average
avg
55% below average
avg
106% above average
avg
179% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
Reviews.io
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Below average catalog size
Top 52% by catalog size
high
Strong content (145 blogs, 68 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Westlabsalts
Westlabsalts is a beauty & skincare ecommerce store built on shopify and operating in GB. The store currently offers 32 products organized across 28 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Westlabsalts uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Westlabsalts achieves a performance score of 52/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 83/100 for accessibility and 77/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Westlabsalts uses Reviews.io for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Beauty & Skincare category, Westlabsalts ranks #598 out of 1155 stores we track. This places them in the top 52% of beauty & skincare stores by product catalog size.
Last scanned
Feb 20, 2026
