Fruuurskin
fruuurskin.com
FRUU is a sustainable cosmetics brand offering organic vegan skincare and cosmetic products made with fruit-based and natural ingredients. Their product range includes solid cosmetics such as shampoo bars, shower bars, face cleansers, lip balms, deodorants, and bath products, along with scented candles and accessories.
Performance Needs Attention
This store scores 45/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
74
Collections
28
Pages
24
Blog Posts
9
CommerceRank Score
Overall store health assessment based on 5 key factors
49/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Beauty & Skincare Ranking
#6 / 859
Top 1% in category
Category Avg Performance
54
-9 below avg
Category Avg LCP
2.1s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#16 in Beauty & Skincare
Top 1% of stores
83% below average
74 products vs 445 avg
Faster than 99% of Beauty & Skincare stores
PageSpeed score: 45/100
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
83% below average
avg
55% below average
avg
27% below average
avg
83% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
low
Basic content (24 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Fruuurskin
Fruuurskin is a beauty & skincare ecommerce store built on shopify and operating in FR. The store currently offers 74 products organized across 28 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Fruuurskin uses the Shapes theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Fruuurskin achieves a performance score of 45/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 87/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Fruuurskin has not implemented a third-party review platform and offers Pipe, PayPal for payment flexibility.
Competitive Positioning
Within the Beauty & Skincare category, Fruuurskin ranks #16 out of 1155 stores we track. This places them in the top 1% of beauty & skincare stores by product catalog size.
Last scanned
Feb 23, 2026
