Debut
aubrooks-essentials.com
AuBrook's Essentials is a beauty and personal care brand offering a curated selection of bath and body products including bath salts, soaps, body oils, lotions, sugar scrubs, and shower steamers, along with home fragrance items and men's grooming products.
Products
90
Collections
6
Pages
3
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
45/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#3846 / 16375
Faster than 77% of stores
Beauty & Skincare Ranking
#169 / 859
Top 20% in category
Category Avg Performance
54
+14 above avg
Category Avg LCP
2.1s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#321 in Beauty & Skincare
Above average (top 28%)
80% below average
90 products vs 445 avg
Faster than 80% of Beauty & Skincare stores
PageSpeed score: 68/100
No BNPL options
60% of Beauty & Skincare stores offer PayPal
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
80% below average
avg
90% below average
avg
91% below average
avg
94% below average
avg
Category Intelligence
How Debut compares to other beauty & skincare stores
9%
of Beauty & Skincare stores use this theme
Insights
- 60% of Beauty & Skincare stores offer PayPal
Theme & Design
Theme Name
DebutType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 28% by catalog size
low
Basic content (3 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Beauty & Skincare Stores
Other beauty & skincare stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Debut
Debut is a beauty & skincare ecommerce store built on and operating in FR. The store currently offers 90 products organized across 6 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Debut uses the Debut theme from the Shopify Theme Store. This theme choice is used by 9% of beauty & skincare stores.
Performance Analysis
Based on Google PageSpeed Insights, Debut achieves a performance score of 68/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 95/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Debut has not implemented a third-party review platform. Compared to other beauty & skincare stores, 60% of beauty & skincare stores offer paypal
Competitive Positioning
Within the Beauty & Skincare category, Debut ranks #321 out of 1155 stores we track. This places them in the top 28% of beauty & skincare stores by product catalog size.
Last scanned
Feb 24, 2026
