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Fubu

Shopify

fubu.com.au

Fubu Australia is a B2B wholesale supplier specializing in bulk hospitality and catering supplies including bamboo and wood skewers, food seasonings, and industrial electronic components such as digital timers, thermostats, relays, LED lighting, and power distribution equipment for commercial use.

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Products

128

Collections

22

Pages

3

Blog Posts

4

CommerceRank Score

Overall store health assessment based on 5 key factors

D

47/100

performance12/25 (Needs work)
catalog15/25 (Growing)
tech Stack0/20 (Minimal)
theme10/15 (Established theme)
content10/15 (Good)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 27 Feb 2026

Overall Ranking

#7600 / 16375

Faster than 54% of stores

B2B Ecommerce Ranking

#74 / 162

Top 46% in category

Category Avg Performance

57

+3 above avg

Category Avg LCP

1.9s

60

Performance

82

Accessibility

100

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 282 B2B Ecommerce stores

#102 in B2B Ecommerce

Above average (top 36%)

82% below average

128 products vs 703 avg

Faster than 54% of B2B Ecommerce stores

PageSpeed score: 60/100

No BNPL options

46% of B2B Ecommerce stores offer PayPal

Category Benchmarks

Compared to 282 stores in B2B Ecommerce

Products128 / avg 703

82% below average

avg

Collections22 / avg 47

53% below average

avg

Pages3 / avg 19

84% below average

avg

Blog Posts4 / avg 34

88% below average

avg

Category Intelligence

How Fubu compares to other b2b ecommerce stores

Theme Adoption

0%

of B2B Ecommerce stores use this theme

Insights

  • 46% of B2B Ecommerce stores offer PayPal

Theme & Design

Theme Name

Sunrise

Type

Theme Store

Theme Store ID

57

Tech Stack

Platform

Shopify

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Above average catalog size

Top 36% by catalog size

Content Investment

low

Basic content (3 pages)

Tech Stack Maturity

Basic stack

No review platform (15% of category uses one)No BNPL detected (55% of category offers BNPL)

Business Sophistication

Early stage

InternationalModern Theme

Store Timeline & History

Feb 2026

128 products22 collections3 pages4 blogs

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About Fubu

Fubu is a b2b ecommerce ecommerce store built on Shopify and operating in ES. The store currently offers 128 products organized across 22 collections, making it comparable in size for the b2b ecommerce category.

Theme and Design

Fubu uses the Sunrise theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Fubu achieves a performance score of 60/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 82/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Fubu has not implemented a third-party review platform. Compared to other b2b ecommerce stores, 46% of b2b ecommerce stores offer paypal

Competitive Positioning

Within the B2B Ecommerce category, Fubu ranks #102 out of 282 stores we track. This places them in the top 36% of b2b ecommerce stores by product catalog size.

Last scanned

Feb 25, 2026

Fubu | B2B Ecommerce Store Analysis | CommerceRank