Gemdans
gemdans.co.uk
Gemdans Limited is a diecast collectibles retailer specializing in premium toy models including Disney Cars Precision Series, Hot Wheels, Disney Planes, Greenlight diecast vehicles, and licensed character figures from franchises such as Harry Potter, Star Wars, and Pokemon. The store offers both current inventory and limited restock items targeted at collectors of film and entertainment-themed diecast toys.
Products
3,597
Collections
15
Pages
11
Blog Posts
61
CommerceRank Score
Overall store health assessment based on 5 key factors
72/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Toys & Games Ranking
#10 / 293
Top 3% in category
Category Avg Performance
59
+6 above avg
Category Avg LCP
1.6s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
3.9s
Speed Index
Store Audit
Actionable insights compared to 465 Toys & Games stores
#9 in Toys & Games
Top 2% of stores
71% above average
3,597 products vs 2,106 avg
Faster than 97% of Toys & Games stores
PageSpeed score: 65/100
Category Benchmarks
Compared to 465 stores in Toys & Games
71% above average
avg
82% below average
avg
21% below average
avg
118% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 2% by catalog size
high
Strong content (61 blogs, 11 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Gemdans
Gemdans is a toys & games ecommerce store built on shopify and operating in GB. The store currently offers 3,597 products organized across 15 collections, making it larger than average for the toys & games category.
Theme and Design
Gemdans uses the Supply theme from the Shopify Theme Store. This theme choice is used by 5% of toys & games stores.
Performance Analysis
Based on Google PageSpeed Insights, Gemdans achieves a performance score of 65/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 91/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Gemdans has not implemented a third-party review platform and offers Pipe, PayPal for payment flexibility.
Competitive Positioning
Within the Toys & Games category, Gemdans ranks #9 out of 465 stores we track. This places them in the top 2% of toys & games stores by product catalog size.
Last scanned
Feb 22, 2026
