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Genhealthcare

shopify

genhealthcare.co.uk

General Healthcare is a family-run UK ecommerce store offering a curated range of health and beauty products including skincare items, soaps, and nutritional supplements like collagen peptides. The store provides free UK delivery on orders over £15 and emphasizes accessibility and customer service.

Beauty & Skincare
Xtra
GB / GBP
PayPal
Visit Store

Performance Needs Attention

This store scores 30/100 on PageSpeed, which is below the recommended threshold of 50. High layout shift is affecting user experience. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

163

Collections

40

Pages

14

Blog Posts

8

CommerceRank Score

Overall store health assessment based on 5 key factors

D

53/100

performance5/25 (Poor)
catalog15/25 (Growing)
tech Stack10/20 (Partial)
theme10/15 (Established theme)
content13/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 24 points below Beauty & Skincare category average (54)
  • Fix CLS: Layout shift issues detected - add image dimensions and avoid dynamic content
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Beauty & Skincare Ranking

#6 / 859

Top 1% in category

Category Avg Performance

54

-24 below avg

Category Avg LCP

2.1s

Slower than avg

30

Performance

90

Accessibility

100

SEO

Core Web Vitals

LCPgood

2.1s

Largest Contentful Paint

CLSpoor

0.260

Cumulative Layout Shift

INPneeds work

266ms

Interaction to Next Paint

Additional Metrics

FCPgood

1.5s

First Contentful Paint

TTFBgood

795ms

Time to First Byte

SIpoor

12.2s

Speed Index

Store Audit

Actionable insights compared to 1155 Beauty & Skincare stores

#16 in Beauty & Skincare

Top 1% of stores

63% below average

163 products vs 445 avg

Faster than 99% of Beauty & Skincare stores

PageSpeed score: 30/100

Category Benchmarks

Compared to 1155 stores in Beauty & Skincare

Products163 / avg 445

63% below average

avg

Collections40 / avg 62

35% below average

avg

Pages14 / avg 33

58% below average

avg

Blog Posts8 / avg 52

85% below average

avg

Theme & Design

Theme Name

Xtra

Type

Theme Store

Theme Store ID

1609

Tech Stack

Platform

shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 1% by catalog size

Content Investment

low

Basic content (14 pages)

Tech Stack Maturity

Developing stack

No review platform (39% of category uses one)

Business Sophistication

Emerging

Modern Theme

Store Timeline & History

Feb 2026

163 products40 collections14 pages8 blogs

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About Genhealthcare

Genhealthcare is a beauty & skincare ecommerce store built on shopify and operating in GB. The store currently offers 163 products organized across 40 collections, making it comparable in size for the beauty & skincare category.

Theme and Design

Genhealthcare uses the Xtra theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Genhealthcare achieves a performance score of 30/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 90/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Genhealthcare has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Beauty & Skincare category, Genhealthcare ranks #16 out of 1155 stores we track. This places them in the top 1% of beauty & skincare stores by product catalog size.

Last scanned

Feb 22, 2026

Genhealthcare | Beauty & Skincare Store Analysis | CommerceRank