Gentlemenschoice
gentlemenschoice.co.uk
Gentlemens Choice is a premium men's grooming and luxury accessories brand based in Swansea, UK. The store offers a curated selection of grooming products, skincare items, and accessories designed for the modern man, with both online shopping and in-store locations available.
Products
29
Collections
6
Pages
8
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
42/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Beauty & Skincare Ranking
#6 / 859
Top 1% in category
Category Avg Performance
54
+1 above avg
Category Avg LCP
2.1s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
0.000
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
2.5s
First Contentful Paint
886ms
Time to First Byte
5.5s
Speed Index
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#16 in Beauty & Skincare
Top 1% of stores
93% below average
29 products vs 445 avg
Faster than 99% of Beauty & Skincare stores
PageSpeed score: 55/100
No BNPL options
60% of Beauty & Skincare stores offer PayPal
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
93% below average
avg
90% below average
avg
76% below average
avg
94% below average
avg
Category Intelligence
How Gentlemenschoice compares to other beauty & skincare stores
0%
of Beauty & Skincare stores use this theme
Insights
- 60% of Beauty & Skincare stores offer PayPal
Theme & Design
Tech Stack
Platform
shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
low
Basic content (8 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
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About Gentlemenschoice
Gentlemenschoice is a beauty & skincare ecommerce store built on shopify and operating in DE. The store currently offers 29 products organized across 6 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Gentlemenschoice uses the Narrative theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Gentlemenschoice achieves a performance score of 55/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 89/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Gentlemenschoice has not implemented a third-party review platform. Compared to other beauty & skincare stores, 60% of beauty & skincare stores offer paypal
Competitive Positioning
Within the Beauty & Skincare category, Gentlemenschoice ranks #16 out of 1155 stores we track. This places them in the top 1% of beauty & skincare stores by product catalog size.
Last scanned
Feb 22, 2026
