Girlhappens
girlhappens.beauty
Girl Happens Beauty is a vegan cosmetics and skincare brand that specializes in fragrance-free skincare products. The store offers curated skincare routines and product sets designed for customers seeking clean, vegan beauty alternatives.
Products
15
Collections
13
Pages
7
Blog Posts
29
CommerceRank Score
Overall store health assessment based on 5 key factors
59/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Expand product catalog to improve store authority
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#5726 / 16375
Faster than 65% of stores
Beauty & Skincare Ranking
#249 / 859
Top 29% in category
Category Avg Performance
54
+10 above avg
Category Avg LCP
2.1s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.4s
Largest Contentful Paint
0.050
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#830 in Beauty & Skincare
Below 72% of stores
97% below average
15 products vs 445 avg
Faster than 71% of Beauty & Skincare stores
PageSpeed score: 64/100
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
97% below average
avg
79% below average
avg
79% below average
avg
44% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 72% by catalog size
low
Basic content (7 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Girlhappens
Girlhappens is a beauty & skincare ecommerce store built on Shopify and operating in DE. The store currently offers 15 products organized across 13 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Girlhappens uses the Pipeline theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Girlhappens achieves a performance score of 64/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 91/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Girlhappens uses TrustPilot for customer reviews and offers Pipe, PayPal, Klarna, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Beauty & Skincare category, Girlhappens ranks #830 out of 1155 stores we track. This places them in the top 72% of beauty & skincare stores by product catalog size.
Last scanned
Feb 25, 2026
