Gloei
gloei.beauty
Gloei Beauty is a Cape Town-based cosmetics brand specializing in minimalist, multi-use makeup products formulated with skin-loving African botanicals. The brand offers a curated selection of makeup items designed for all skin types, including their popular product lines like Frosé Skies and new mini pouch styles.
Products
17
Collections
5
Pages
5
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
51/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Expand product catalog to improve store authority
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#8120 / 16375
Faster than 50% of stores
Beauty & Cosmetics Ranking
#175 / 403
Top 43% in category
Category Avg Performance
56
+3 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#395 in Beauty & Cosmetics
Below 69% of stores
95% below average
17 products vs 315 avg
Faster than 57% of Beauty & Cosmetics stores
PageSpeed score: 59/100
No BNPL options
65% of Beauty & Cosmetics stores offer PayPal
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
95% below average
avg
90% below average
avg
74% below average
avg
89% below average
avg
Category Intelligence
How Gloei compares to other beauty & cosmetics stores
13%
of Beauty & Cosmetics stores use judge.me
10%
of Beauty & Cosmetics stores use this theme
Insights
- 65% of Beauty & Cosmetics stores offer PayPal
Theme & Design
Tech Stack
Platform
Shopify
Reviews Platform
judge.me
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 69% by catalog size
low
Basic content (5 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Beauty & Cosmetics Stores
Other beauty & cosmetics stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Gloei
Gloei is a beauty & cosmetics ecommerce store built on Shopify and operating in ZA. The store currently offers 17 products organized across 5 collections, making it comparable in size for the beauty & cosmetics category.
Theme and Design
Gloei uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 10% of beauty & cosmetics stores.
Performance Analysis
Based on Google PageSpeed Insights, Gloei achieves a performance score of 59/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 97/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Gloei uses judge.me for customer reviews. Compared to other beauty & cosmetics stores, 65% of beauty & cosmetics stores offer paypal
Competitive Positioning
Within the Beauty & Cosmetics category, Gloei ranks #395 out of 572 stores we track. This places them in the top 69% of beauty & cosmetics stores by product catalog size.
Last scanned
Feb 25, 2026
