Debut
alexisferraracosmetics.com
Alexis Ferrara Cosmetics is a beauty brand that specializes in false eyelashes and lash-related products, including dramatic lashes, natural lashes, half lashes, lash glue, lash accessories, and lash tools, along with the Be a Butterfly eyeshadow palette. The store offers various lash styles and beauty accessories for makeup enthusiasts.
Products
17
Collections
19
Pages
8
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
43/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Improve PageSpeed performance to 70+ for better conversions
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#8942 / 16375
Faster than 45% of stores
Beauty & Cosmetics Ranking
#193 / 403
Top 48% in category
Category Avg Performance
56
+1 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#394 in Beauty & Cosmetics
Below 69% of stores
95% below average
17 products vs 315 avg
Faster than 52% of Beauty & Cosmetics stores
PageSpeed score: 57/100
No BNPL options
65% of Beauty & Cosmetics stores offer PayPal
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
95% below average
avg
63% below average
avg
58% below average
avg
89% below average
avg
Category Intelligence
How Debut compares to other beauty & cosmetics stores
12%
of Beauty & Cosmetics stores use this theme
Insights
- 65% of Beauty & Cosmetics stores offer PayPal
Theme & Design
Theme Name
DebutType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 69% by catalog size
low
Basic content (8 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Beauty & Cosmetics Stores
Other beauty & cosmetics stores with similar size
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About Debut
Debut is a beauty & cosmetics ecommerce store built on and operating in FR. The store currently offers 17 products organized across 19 collections, making it comparable in size for the beauty & cosmetics category.
Theme and Design
Debut uses the Debut theme from the Shopify Theme Store. This theme choice is used by 12% of beauty & cosmetics stores.
Performance Analysis
Based on Google PageSpeed Insights, Debut achieves a performance score of 57/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 100/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Debut has not implemented a third-party review platform. Compared to other beauty & cosmetics stores, 65% of beauty & cosmetics stores offer paypal
Competitive Positioning
Within the Beauty & Cosmetics category, Debut ranks #394 out of 572 stores we track. This places them in the top 69% of beauty & cosmetics stores by product catalog size.
Last scanned
Feb 24, 2026
