blunt-theme/nz/beach-umbrella
bluntumbrellas.co.nz
BLUNT Umbrellas NZ is a human-centered design company specializing in durable, modular umbrellas and outdoor accessories built to last. Their product range includes classic and executive umbrellas, beach umbrellas, UV-protective umbrellas, dog jackets, and various weather-protection accessories designed for long-term use and repairability.
Products
59
Collections
37
Pages
31
Blog Posts
29
CommerceRank Score
Overall store health assessment based on 5 key factors
47/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Fix LCP: Largest Contentful Paint is poor - optimise hero images and fonts
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#8979 / 16375
Faster than 45% of stores
Sports & Outdoors Ranking
#364 / 716
Top 51% in category
Category Avg Performance
56
+1 above avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
4.7s
Largest Contentful Paint
0.000
Cumulative Layout Shift
122ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#634 in Sports & Outdoors
Below 59% of stores
94% below average
59 products vs 976 avg
Slower than 51% of Sports & Outdoors stores
PageSpeed score: 57/100
No BNPL options
63% of Sports & Outdoors stores offer PayPal
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
94% below average
avg
76% below average
avg
7% above average
avg
52% below average
avg
Category Intelligence
How blunt-theme/nz/beach-umbrella compares to other sports & outdoors stores
Insights
- 63% of Sports & Outdoors stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 59% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Sports & Outdoors Stores
Other sports & outdoors stores with similar size
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About blunt-theme/nz/beach-umbrella
blunt-theme/nz/beach-umbrella is a sports & outdoors ecommerce store built on and operating in NZ. The store currently offers 59 products organized across 37 collections, making it comparable in size for the sports & outdoors category.
Theme and Design
blunt-theme/nz/beach-umbrella uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, blunt-theme/nz/beach-umbrella achieves a performance score of 57/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 87/100 for accessibility and 77/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, blunt-theme/nz/beach-umbrella has not implemented a third-party review platform. Compared to other sports & outdoors stores, 63% of sports & outdoors stores offer paypal
Competitive Positioning
Within the Sports & Outdoors category, blunt-theme/nz/beach-umbrella ranks #634 out of 1076 stores we track. This places them in the top 59% of sports & outdoors stores by product catalog size.
Last scanned
Feb 24, 2026
